HuskyTHON is a year long fundraising effort at the University of Connecticut that raises funds for Connecticut Children's Medical Center. The organization was founded in the mid 90's, and from the looks of it, our clip art logo was too. We took it upon ourselves to completely brand the Dance Marathon, and the results have been awesome. The rebrand really marked a new era of HuskyTHON, and – matched with a strong development of our leadership as the best student-run organization on campus – brought us to be a top-ten Dance Marathon in the country.
This was a particularly great project for me because the brand is extremely well known on campus and across the country. It's been printed on literally thousands of t-shirts that have travelled the world, been reproduced on flyers, screened on to backpacks and other giveaways, used across the internet, and even painted on this massive rock on campus. The HuskyTHON logo and word mark have become indistinguishable from what HuskyTHON as a cause is about – defining the true essence of a successful brand.