January 7, 2021

A Simple Farewell

Simple announced that BBVA is shutting them down after 11 years of operation, and 6 years after they acquired them.

Simple is high on the list of consumer web products I’ve cherished over the last decade. I learned so much about customer service, company culture, and how an acquisition can cause the unfortunate slow death of a company and its ethos.

It wasn’t all great, though. The last few years have been painful — botched migrations, outages poorly communicated, and customer service lines that were overloaded and pushed customers away instead of welcoming them in.

Still bummed to see them go. Making the switch to.. Chase? :(


acquisition finance tech


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