How Pop-Ups Took Over America’s Restaurants

Limited-edition restaurants, elite chef residencies,” and other one-night-only dining experiences have become the fastest-moving craze in food.

Favorite lines from this article:

Follow five hot young chefs on Instagram and you’ll start to stumble upon pop-ups the way you do Bonobos ads.

You can sell a burger for $25 in New York and no one fucking bats an eye.

What they waited for was not so much a meal but the deliverance of content.

March 2, 2018