The Future of Iced Coffee

If I squint back through the mists of history and Seattle, there is something oddly parallel about Starbucks in 1984 and Blue Bottle in 2014.

August 2, 2014 the atlantic coffee

Harvard Law Review Redesign

Redesign of the Harvard Law Review.

July 1, 2014 design law typography

Lifestyles of the Rich & the Ripped

Equinox brand refresh. Review on Brand New

It’s amazing how much an ellipse and a swoosh can cheapen a logo. I wouldn’t have paid more than $50 a month for a gym with the previous logo on it but I would less-grudgingly pay $100 for a gym with the new logo.

June 8, 2014 design brand typography brand new

NYC map drawn by Uber trips

Find your city’s map at Uber.com/100

April 24, 2014 uber design cities new york maps

March 15, 2014 homescreenshots

Silicon Valley’s Youth Problem

It’s about fulfilling some platonic vision of how work should be: a tight-knit group of friends, pushing themselves to greatness.

March 13, 2014 work tech silicon valley startups culture

A deeper look at Uber’s dynamic pricing model

Via Bill Gurley. Read and understand here.

March 11, 2014 uber pricing

The Dark Power of Fraternities

March 1, 2014 the atlantic college alcohol insurance fraternity