Why Brooks Needs Runners Who Hate to Run


The $500 million company has conquered runners. Now it has to figure out everyone else.

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Good vs. Better at Bad

I try to leave out the hot takes, but this was worth including for its macro view of what the “smart” assistant space should be. We’re still a ways
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Why Does Every Lifestyle Startup Look the Same?

The clock is running out on this minimalist aesthetic. My side note: There’s a section dedicated to clothes for dog walking on the Outdoor Voices