This is a long one, and the paragraph below only scratches the surface. This topic — of advertising, privacy, and the role that these few big companies play in our daily lives through a front — is increasingly important to understand in today’s world, so take the time to understand.
Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does — ‘connect’, ‘build communities’ — and the commercial reality.