Bundling & Unbundling

Whether digital or physical, people actually like bundles, because they supply a legible social structure and simplify the complexity presented by a paralyzing array of consumer choices.

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Cross-Country Cannonball Record Broken

The crew that drove a disguised Mercedes AMG in a recent Cannonball run made it from coast to coast in a record 27.5 hours at a blistering and
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A Simple Farewell

Simple announced that BBVA is shutting them down after 11 years of operation, and 6 years after they acquired them. Simple is high on the list of