Sam Biddle, with his own version of Yom Kippur:
Twitter disasters are the quickest source of outrage, and outrage is traffic. I didn’t think about whether or not I might be ruining Sacco’s life. The tweet was a bad tweet, and seeing it would make people feel good and angry—a simple social and emotional transaction that had happened before and would happen again and again.
I’ve been asked many times if I would post Sacco’s tweet all over again, and I still don’t know how to answer. Would I post the tweet again? Sure. Would I post the tweet knowing it’s going to cause an incredibly disproportionate personal disaster for Justine Sacco? No. Would I post the tweet knowing it could happen? Now we’re in dicey territory, and I’m thinking of ghosts: If you had a face-to-face sit-down with all of the people you’ve posted about, how many of THOSE would you do again? We’re wading through swamps and thorns, here.